Use case: Product seeding

Get your product into creators' hands

Pick the creators, send each one a sample from your Shopify store, and track every parcel, without a spreadsheet of addresses.

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Example
POPVERSE drop brief with the product, key message, audience, dos and don’ts
  • Addresses take forever. Some creators reply at once, and the rest need reminder after reminder.
  • Seeding by spreadsheet. Names, pincodes, variants and tracking numbers in one sheet that breaks.
  • No idea who posted. Products go out, and nobody knows which creators made anything.

Seed products like you place orders: in one batch, from your store.

01

Choose who gets the product

  • A shortlist from your product. Paste a product link and get creators ranked for it, each with a reason.
  • Search for the rest. Type who you want in plain words, across 400k+ Instagram creators.
  • Add who you know. Add any creator to the drop with their Instagram handle.
Example
POPVERSE AI shortlist with match score, audience match, on-time record and the reasons for each pick
02

Ship in one batch

  • Pick the variant. Choose product and variant from your Shopify catalog for the whole batch.
  • Stock checked, then approve. Preview every creator, address and item. Approve once.
  • Addresses without the chase. Creators can keep their address on their account. Or enter it yourself on their row.
Example
POPVERSE samples tab with a product and variant picker, stock, and creators with their addresses
03

Follow it through

  • Tracking per creator. Tracking numbers and links come back to each creator's row.
  • Videos on the same row. When creators film, their drafts land next to their parcel.
  • Live links. When a creator posts, they add the link to the live post.
Example
POPVERSE sample orders with a Shopify order per creator and parcel progress from placed to delivered

Also included

  • One order per creator.

    Each creator gets one sample order per drop, never two.

  • Orders your team knows.

    Sample orders carry a POPVERSE tag in Shopify.

  • Repeat the drop.

    Copy a past drop to seed the next product.

Why POPVERSE

Product seeding, without and with POPVERSE

Without POPVERSE

  • Addresses collected over DMs
  • One Shopify order typed per creator
  • Wrong shade sent to a creator
  • Tracking numbers pasted into a sheet
  • Posts found by luck

With POPVERSE

  • Addresses on the creator's row
  • One batch, one approval
  • Variant picked and stock checked
  • Tracking back per creator
  • Live links on the creator's job

Made for you if

  • You launch new products and want creators to have them first
  • You sell on Shopify
  • You send product to many creators at once
  • Your team hates collecting addresses
  • You want to see which seeded creators made content

Other features

FAQ

Questions brands ask

No. You can send a sample to any creator on the drop once you have their address. Creators can keep their address on their account. Or you enter it yourself.

Your next launch, in creators' hands

Pick the creators, approve one batch, track every parcel.

Get startedBook a demo