Use case: Content for ads
Creator videos you can run as ads
Brief creators from a product link, review every cut on the exact second, and keep ad rights for 1, 3, 6 or 12 months with a clear end date.
Example
- Ads go stale fast. Your best ad stops working, and the next creator video is weeks away.
- Rights in a chat. You agreed usage rights in a DM and nobody can find the terms.
- Edits by voice note. Feedback on a cut goes back and forth for days.
Videos made for your ads, with the rights written down.
Brief for ads
- A brief from your product page. Paste the link and POPVERSE drafts the drop: audience, key message and the videos to ask for.
- Ask for what ads need. Choose formats such as reels and UGC videos, and ask for a script check before filming.
- Many creators per drop. Shortlist several creators at once, so you get variety to test.
Example
Rights, priced and dated
- Rights in the quote. Ask for ad rights for 1, 3, 6 or 12 months. Creators price them as part of their quote.
- More rights options. Ask to run the ad from the creator's handle, or for category exclusivity, as a priced line.
- An end date on every video. Each approved video shows when its rights end, and your team is reminded before they do.
Example
Review fast, ship fast
- Notes on the exact second. Pin feedback to a moment in the video.
- Approve all at once. Approve every ready video on a drop in one step.
- Extend what works. Extend a winning video's rights by 1, 3, 6 or 12 months.
Example
Also included
Partnership code.
Save the creator's partnership ad code on the video.
Content library.
Every approved video across drops, with its rights end date.
Manifest download.
Download a list of your approved videos with their creators and rights dates.
Why POPVERSE
Content for ads, without and with POPVERSE
Without POPVERSE
- A new creator video once in a while
- Usage rights agreed in DMs
- Ads running past their rights
- Feedback by voice note
- Winning videos lost when rights end
With POPVERSE
- Several creators per drop, every drop
- Rights priced in the quote
- An end date and a reminder per video
- Notes on the exact second
- Extend by 1, 3, 6 or 12 months
Made for you if
- You run Meta ads with creator videos
- You test many creatives every month
- You need clear usage rights before you spend on ads
- Your performance team waits on new videos
- You want to keep running the videos that work
FAQ
Questions brands ask
Ad rights for 1, 3, 6 or 12 months, priced by the creator in their quote. You can also ask to run the ad from the creator's handle, or for category exclusivity.