Hours of scrolling. You open profile after profile and still cannot say who fits.
Numbers without context. A big follower count tells you nothing about who watches or how the creator films.
A list nobody can explain. The shortlist lives in a sheet, and nobody remembers why each name is on it.
Start from your product, not from an empty search bar.
01
A shortlist from one product link
Paste a link, get a drop. POPVERSE reads your product page and drafts the brief: category, audience and the videos to ask for. You set the budget.
Ranked for that product. Creators are matched on audience, niche, engagement and how their rates sit against your budget per creator. The best fit is first.
A reason for every pick. Each creator comes with why they fit, what to watch out for and the style they film in.
Example
02
Search in plain words
Type what you need. "Skincare creators in Mumbai who film routines" is a search. India is the default location.
Search for a drop. Pick one of your drops and the results are scored against its product and audience.
Look before you pick. Open a profile to see followers, city, recent posts and engagement.
Example
03
Checks on every pick
Engagement you can trust. Creators with very low engagement stay off the shortlist, and engagement figures that cannot be real are not used.
Audience fit for gendered products. For a product made for women or for men, the shortlist reads the creator's audience split, not only a label.
Competitor flags. A creator linked to a competing brand is flagged on their pick, so you decide with the full picture.
Example
Also included
Add by handle.
Add a creator you already know to a drop with their Instagram handle.
Track record.
Creators with past drops show how often their first cut was approved.
A brief you can share.
Send a link to the drop brief to anyone on your team or outside it.
Why POPVERSE
Find, without and with POPVERSE
Without POPVERSE
Sheet: creators_final_v7DM: what's your rate?WhatsApp: send address plsShopify: order #1043 by handFeedback: 0:14 too dark?Email: re: re: brief v3
Hours lost scrolling hashtags
Creators picked by follower count
Shortlists with no reasons
The same few creators every month
Competitor work found after the deal
With POPVERSE
Example
Vitamin C SerumDrafted from your product linkDraft
Each creator makes1 Reel + 1 Story
Creators3
Videos dueIn 14 days
EditPost drop
A shortlist from one product link
Audience and engagement checked on every pick
A written reason for each creator
Plain-word search across 400k+ Instagram creators
Competitor links flagged before you pick
Made for you if
You need new creators for every campaign
You care more about fit than follower count
You want many creators at once, not one at a time
Your team argues about who to pick and why
You run creator videos as ads and need a steady supply
You want to see the reason before you pick a creator
POPVERSE covers 400k+ Instagram creators, with India as the default location. Search by niche, city and audience, or paste a product link to get a shortlist.
Paste your product link and POPVERSE drafts a drop from your product page. It then ranks creators on audience, niche, engagement and price against your budget per creator. Each pick comes with a short written reason and any watch-outs.
No. The match score, the reasons and your budget are for your team only. Creators see your brief and the videos you ask for, and they quote their own price.
No. You set the budget per creator. The shortlist uses it to find creators whose rates fit.
Yes. Type it the way you would say it, for example "food creators in Bengaluru who cook at home". POPVERSE turns the words into a search.
Your next creators are one product link away
Paste a link, read the reasons, pick the ones you like.
